What Would Happen to Your Income
If the Market Changed and YOU Didn't?

What's the biggest change being talked about in business, politics, and marketing today? If you're like most people, you'd answer; New Media, Social Media or Web 2.0.

New Media sites are the most popular destination for people when they go online today. It's all that's being talked about. I'm sure you've realized it yourself. When you watch the news, read business magazines, or talk with friends -- New Media is the focus!

But this dynamic shift in the marketplace goes way beyond advances in tools and technology. The change is coming from a grass-roots, ground-level movement that is people-focused. New Media communication channels like blogs, online video sites like YouTube, and social networks like MySpace, Twitter and FaceBook are all about conversations, connection and sharing.

This new online environment has created a stark contrast to the mass-media controlled days gone-by where old-school and interruptive marketing approaches were grudgingly tolerated. Now aggressive public push-back against old-school marketing tactics is changing the game of marketing for good -- both online and offline! Walk onto the playing field unprepared, and you won't only have a losing game, but you'll face retaliation from the fans as well!

New Media has transformed today's marketplace from a place where passive mass-appeal advertising and interruption marketing have been replaced by personal branding, rapport-building interaction, and connection before conversion takes place.

Today if you market with the wrong focus, flawed strategies, or an old-school interruption marketing mindset -- you can kill your own business faster than a heart attack victim chugging a triple-espresso on 100-degree day.

Heart-failure can happen in business too. And one of the biggest causes of business heart-failure is the "me-too" marketing trap.

The "me-too" old-school marketing trap

Here's how most entrepreneurs get it wrong when it comes to sales and marketing success. They develop their marketing strategy today the same way everyone else has done it over the last century. Unfortunately it's the way the vast majority of business people are still doing it today.

First -- they start by focusing on their product or service, trying to find a way to make it as attractive as possible, to as many people as possible.

Next -- they pick some method for getting their message out. Off-line it might be direct mail, networking or face-to-face sales. Online it may be a popular New Media channel like blogs, online video, or hot social networks like Facebook, MySpace or Twitter.

Finally -- they start flailing away with outdated interruption marketing techniques and an externally focused approach attempting to push their products and make sales.

But this strategy is completely opposite of what works in today's marketplace. The standard marketing approach outlined above fails to deliver great results because it's based on a faulty platform (and in the vast majority of cases, no platform at all.)

In frustration with the failures and disappointing results that they're getting; some marketers may try to narrow their focus and "pick their targets" better. Then they try to read people's minds and tell their prospects what they think they'd like to hear. But even this additional (flawed) effort falls short in today's marketplace.

Sadly, far too many entrepreneurs follow the "me-too" paths blindly beaten down by other marketers, only to find years later that it's led to frustration, disappointment, and wasted money. Most costly of all -- they've lost time that can never be regained.

This is true in the off-line world too. The conversational, highly-connective environment created by New Media has made the central focus of marketing radically different off-line as well. This fact is exactly why experienced marketers struggle with this New Media Marketplace as much as newbies.

The good news is that the solution to this and many other challenges that you'll face in today's marketplace are included in the i360™ Excel Membership. And the shocking truth is that the answers are much simpler and much closer than you could ever imagine -- IF you start in the right place.

Starting from inside out -- it's all about YOU first!

Imagine the biggest, juiciest, most delicious meatball you have ever seen. Now picture covering that meatball with caramel, hot fudge, whipped cream and colored sprinkles.

Pretty disgusting, right?

That’s the picture that Seth Godin painted in his best-selling book, "Meatball Sunday." Seth lays out the analogy that new media marketing options like blogs, online video, social networks, and all of the New Media Marketplace are like the toppings at an ice cream parlor.

If you start with ice cream, adding sprinkles, cherries, hot fudge and whip cream will make it tastes great. But if you start with a bowl of meatballs, it becomes messy, disgusting and ineffective.

Seth’s message is directed at corporations who sell basic staples like cereal, beer, cars and toys. But we know that by taking this analogy further, it becomes even more applicable and has more potential benefit to entrepreneurs and small-business owners.

Here’s how…

Imagine again that same big, juicy, delicious meatball. Except now this time picture that meatball surrounded by fresh handmade spaghetti, covered with the tastiest tomato sauce you’ve ever had, dusted with freshly grated Parmesan cheese, and accompanied by a nice glass of Chianti wine.

Quite a different experience now isn’t it?

You see, for the solopreneur, start-up entrepreneur or small-business owner -- the fact of the matter is YOU are the business. YOU are what you’re selling.

Why?

Burn this fact into your mind because it is the way business is done and fortunes are made…

People buy WHO you are,
BEFORE they buy WHAT you are selling

Re-read that and think about it. Isn't that true when you're making a buying decision? Everyone processes this way. The decision to actually buy is secondary to liking the person marketing or selling.

If you’re marketing in today’s new media marketplace, it doesn’t matter if you’re marketing as a meatball, tofu, or ice cream. Just that you have the right platform for YOU. Understanding that people are buying YOU before your product or service is the 1st major key to marketing success today.

Imagine what it would be like if you could create such a strong magnetic attraction with people, that the decision to do business with you were automatic. If someone had a need or want and you had the solution - they'd buy from you without a second thought.

Seem like magic? I assure you it's not.

But this is EXACTLY why the focus on old-school marketing and outside-in approaches are so dangerous. In today's marketplace you need to create your marketing platform by turning your focus 180-degrees from where everyone else is looking (out there) and instead start from the inside out.

That means instead of focusing on strategies, tactics, technology, or even your product first -- you must start with YOU first! You need to identify and leverage your strengths to create a unique and persuasive personal brand. Only from that platform will you be able to magnetically attract and grow a Tribe of raving fans.

But take heart! Nearly everyone has strengths, talents and skills they can leverage to create a rock-solid selling platform. And even better news for you, it's easy to do when you have the right instruments, formulas and coaching like those included in the i360™ Excel Membership.

People are tribal and business is personal

Long ago, ancient tribes and medieval fiefdoms came together for protection and efficiency. It was a matter of survival. Common beliefs and customs arose out of the close knit community structure and helped keep the community intact.

Today the tribal nature of human beings is still alive and well. Over the last 100-years capitalism and the consumer mindset laid the groundwork for a Tribal Structure in modern democratic societies. Those tendencies have became part of the societal fabric and are now being magnified by technology.

The internet and New Media have made it easier for people of like mindsets, beliefs, and passions to connect, bond and gather around that shared commonality. Except now, instead of tribes gathering out of necessity for survival, it's by choice. Understanding this Tribal Nature and how it relates to your business is the 2nd major key to marketing success today.

Listen, it's natural to want to spend time with people who are like us. The same is true in business. We'd prefer to do business with people who are like us, or at least people who we like. Makes sense, right?

Human nature, what people want, what people need -- none of that has changed a bit. What has changed is the environment we live in. Your prospects and customers want a closer, more personal relationship with you. And if you don't give them what they want, they will find someone who will.

Think how you feel when the hostess at your favorite restaurant remembers your name, or the waiter who remembers your favorite drink. Makes you feel special right? Well, you'll never generate that feeling for your Tribe if you hide behind old-school marketing approaches.

Today's New Media Marketplace has created a new set of consumer demands.

• Personal connection, rapport and trust are no longer just enhancements to the sales process. They are an EXPECTATION!
  
  
• To be connected, NOT just with you, but to be connected to other people like themselves
  
  
• People are expecting interaction -- NOT interruption!

Making more sales without "selling"

The less you seem to be selling something -- including yourself -- the better.

It's true in dating where if you're too eager you seem desperate. It's true in personal relationships where if you sell yourself too hard you turn people off. And it's true today in every area of business.

When you use old-school marketing techniques you immediately raise suspicion. The focus is on what you're trying to sell. Your intent is assumed to be a self-serving one way street.

Seduction on the other hand is the ultimate power. It is a two-way street of enjoyment and mutual benefit. Those who give in to it do so willingly and happily.

When you gather a Tribe and softly seduce them, life becomes more fun and profitable for everyone involved in the game.

Fact is -- marketing successfully today is completely opposite of what most people have been taught! If you want to consistently grow your business, you must find the optimal Persuasive Selling Platform™ for YOU and the optimal Seduction strategy for YOUR Tribe. Must! Having your Persuasive Selling Platform™ is the 3rd major key to marketing success today.

How quickly you do that will determine not only your level of success -- but in today's fast-paced market it determines whether you'll even survive. And that brings us to the heart of the Excel Membership.

The heart of the i360™ Excel Membership

The i360™ Excel Membership includes access to:

• Specialized BLOG i360™ Hub Site setup and support services
  
  
• Monthly LIVE coaching
  
  
• Added storage and bandwidth
  
  
• And more...

We'll look at all those benefits in a moment. But first we want to take a full detailed look at what puts the the heart and soul of "Excel" into the i360™ Excel Membership.

You've seen how the marketplace has changed. The answer is not just to stand out and be unique; but to attract, connect and convert. Listen, the world tells you that you need to be unique. Right? But has anyone shown you exactly HOW to do it?

• Switch on your full personal power!
  
  
• Direct you in exactly how to put your unique style to work
  
  
• Give you the profits, cash flow and lifestyle you want!

Tribal Seduction™ is the only program that fully equips you to succeed in today's New Media marketplace. And it's the only program that makes it fun and easy to make that 180-degree shift required to create a rock-solid sales and marketing platform that will work for today's entrepreneur.

• Stand out from the crowd
  
  
• Be authentic and unique
  
  
• Identify and gather your own Tribe
  
  
• Provide value and convert friends and followers into raving fans

• Choose the most effective communication channels to use for your style. This means choosing the right combination of blogs, podcasts, social networks, online video, etc. covered in Module #4. As new channels are created you'll be ready to immediately take advantage of the communication channels that are right for YOU!
  
  
• Eliminate confusion and choose the best marketing strategies as you're exposed to new ideas. Quickly and easily adapt them to work with YOUR Persuasive Selling platform™ that you'll develop in Module #2.
  
  
• Make attracting, growing & winning with your own Tribe fun and profitable -- now and forever thanks to seduction instead of interruption marketing or hard-core sales.

What students have to say "After our coaching session, I followed your advice and set up 3 blogs. Just 4 days after creating my business blogs, CNN Money and The Wall Street Journal found me online and called me for an interview, all on the same day!" -- Debra Gould, The Staging Diva, President Six Elements Inc "I work with Web stuff all the time – but you've revealed the most important thing to success online, and it's got nothing to do with technology. You give an UNBELIEVABLE amount of practical information in this course that's not available anywhere else! I will listen to these classes over and over again! You shared SO many strategies that I can immediately apply to market my business blog." - Kevin Finneran 'Synergy' worldwide distributor "I liked how specific and logical everything is laid out in your course. It’s not just vague conceptual ideas about how business blogging should be. Instead, it’s “Here’s the 1,2,3,4,5 of this strategy” and then you give us the 1-2-3-4-5 coaching steps on how to apply it. That is so helpful." - Catherine Bruns www.coachbalance.com 500% traffic increase in less than 30-days! “I saw my Web site visitors double overnight after I started business blogging! And once I added the persuasive power of Podcasting to my business blog, I went from less than 1,000 visitors to more than 5,000 visitors in just the first 30-days!" - Penny Haynes Encouraging Audio Productions "There is so much incredible information in this course. Coach Deb and JP are gifted teachers who have a way of simplifying things and have created a step by step system for success.They are both very accessible and willing to go the extra mile to ensure their students get results. As I apply the strategies taught in the course I already see results that will take my business to a who new level of success. And best of all it will happen naturally with much less time and effort on my part. Thanks for the great program." -- Terri Gibbons What past students had to say during a LIVE! coaching call...   "Using new media to grow my business is so simple – anybody can do it with the step-by-step coaching you provide. You two are like walking encyclopedias of knowledge. You’re the perfect team for busy business owners. I am SO glad I purchased this course." - Beth Borray Red Peony Consulting "Before taking your course I was getting 50 - 250 hits to my Web site. After I followed your precise instructions for generating conversation on my new blog, my traffic stats report showed 30,000 hits and 3,000 visits and comments on a single post, in a single day! On a side note, and as a neuroscientist myself, your explanation of how the brain works to receive and learn information is great." - Dr. Simon Evans www.TheBrainCode.com “I wish I took this course before I started with New Media! If I did I would have saved over $1,900.00 on just the setup of my business blogs alone. If I knew about these tips and strategies earlier I would've saved myself at least a 200-hours of needless trial and error. Now with the strategies I learned for seducing my Tribe, my list growth has exploded in the last two months, and these are people who know, trust, and are hungry for my books and products!” - John Allen Mollenhauer www.mytrainer.com "Your course was an exceptional learning experience. Deb & John Paul Micek are experts in their knowledge and understanding in the application of blogs, rss, podcasting, and social networks for business growth in just about any type of industry or profession. With my extensive experience in web site development, it' tough to impress me. I substantially increased my understanding, application, and results with New Media marketing strategies, keyword selection/positioning, search engine marketing, social networking, and much more. I witnessed first hand how easy the course made it for students to apply these techniques and get bottom line results with New Media." - Keith Troup www.idmstudios.com No-nonsense instruction on how to profit with New Media... "I'm on track now with a strategy! This is a great course with easy steps, practical coaching, and no-nonsense instruction on how to start profiting with blogs and New Media. I'm blogging in an entirely different way now, and getting the results I always wanted. Thank you so much for your guidance and insight." - Terry L. Green www.myfastype.com   Hear what Hollywood Connector Larry Benet has to say: - Larry Benet www.larrybenet.com

Fun and profit with the FULL benefits of
a i360™ Excel Membership

When you become a Tribal Seducer™ you'll feel how natural it is to get, keep, and grow a Tribe of raving fans that buy from you again and again with your BLOG i360™ Hub Site! And you'll get to feel the satisfaction that comes from knowing you're helping to remove barriers for your Tribe, making it fun and profitable for both you and them!

We've just covered the CORE of the i360™ Excel Membership. But there's SO much more in store for you as a Excel Member! When you're a Excel Member you gain access to a complete suite of awesome ongoing benefits. Resources, support AND live coaching that help you boost results, save time and stay ahead of the competition.

In addition to the Tribal Seduction™ home study program and all the standard membership benefits -- as a i360™ Excel Member you also get:

• LIVE! group coaching calls once per month. On these live tele-conferences and webinars exclusive to Excel Members, we dig deeper into and expand the Tribal Seduction™ program. We cover unique offline and New Media marketing and sales strategies, interview special experts in sales and marketing and more. In all cases you're live and fully engaged, able to ask questions and get the answers you need. And if you can't make a session live, you can always access recordings in your special Excel Members area.
  
  
• Priority Q&A access with live interactive speaking privileges in all BLOG i360™ webinars every month. Standard members get to submit questions via webinar chat features. But as a Excel Member, you get to ask your questions live and interact to get maximum benefit from both the strategy and how-to sides covered in each member's webinar.
  
  
• Priority support access for technical issues
  
  
• 10 Gigs of storage (instead of the 2 Gigs included in the i360™ Essentials Membership)
  
  
• 100 Gigs of bandwidth (instead of the 20 Gigs included in the i360™ Essentials Membership)
  
  
• 20% discount on all standard bandwidth & storage upgrade packages
  
  
• 10% discount on additional BLOG i360™ Hub Sites
  
  
• 10% discount on BLOG i360™ PRO-Power Hosting

(*$1,797 is a special investment price ONLY for BLOG i360™ members only. Stand-alone for the general public the Tribal Seduction™ home study program is $1,997.)

And if you're the type of entrepreneurial leader who understands that success in today's marketplace requires more than any technical training, technology or even Hub Site can provide on its own -- then the i360™Excel Membership with its advanced support and coaching program is for you!

You've seen the depth and detail of the Tribal Seduction™ Marketing-for-Life home study program in the Adobe Viewer above. You can see that with the foundational materials of the i360™ Excel Membership we've left nothing to chance. Complete the program modules and we will unlock the truth to winning in today's marketplace so you can start building connections, trust and rapport with your Tribe during the first 30-days risk free!

That's right -- 30-days risk free!

Test-drive the i360™ Excel Membership for 30-days and if it's not all we promised, you can simply ship back the Tribal Seduction Program Materials, cancel your monthly Excel Membership and revert to a i360™ Essentials Membership to get a refund* of your Excel Membership initiation fee. We want to prove to you that this is the best marketing support and coaching program available for today's ever-changing New Media Marketplace. (*Shipping & Handling and Concierge Services are non-refundable.)

You'll get all the benefits we covered in detail above, including:

• The Tribal Seduction™ Marketing-for-Life home study program
  
  
• All the benefits of the i360™ Essentials Membership
  
  
• LIVE! group tele-conferences and webinars ONLY for Excel Members where we expand the Tribal Seduction™ program and cover unique offline and New Media marketing and sales strategies, interview special experts in sales and marketing and more.
  
  
• Priority Q&A access with live interactive speaking privileges in all BLOG i360™ webinars every month.
  
  
• Priority support access for technical issues
  
  
• 10 Gigs of storage (instead of the 2 Gigs included in the i360™ Essentials Membership)
  
  
• 100 Gigs of bandwidth (instead of the 20 Gigs included in the i360™ Essentials Membership)
  
  
• 20% discount on all standard bandwidth & storage upgrade packages
  
  
• 15% discount on additional BLOG i360™ Hub Sites
  
  
• 10% discount on BLOG i360™ PRO-Power Hosting

The choice is now yours!

Are you now ready to turn from the failed tactics of the past and embrace the marketing strategies of the future now?

Click Here to upgrade to i360™ Excel Membership