Features and Benefits of the BLOG i360™
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Connecting with visitors to boost rapport, trust and sales
Picture what your life would be like if you had a constant flow of new qualified prospects who convert at 3x, 5x, and even 8x higher rates. Prospects who become not just customers, but instead -- raving fans for life!
How big would your prospect list be if you could get two to four times the sign ups each month? How much more would you make this year if you sold even just twice what you did last year? What kind of impact would that have on your profits?
Everyone knows that higher conversions and low customer turn-over are sure ways to build a multi-million dollar business. And the BLOG i360™ New Media Marketing system is strategically constructed to help you build a subscriber and prospect list that is 200% to 400% more responsive to your offers than lists built with antique internet marketing methods.
Part of that increase is due to the fact that you're Attracting, Connecting and Converting all on one Hub site. The other part comes from the increased connection, trust, and rapport that your BLOG i360™ system helps you build.
Here are some of the system features that make it pushbutton easy to optimize your connections...
The basics:
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Instant navigation tab creation and control
Nothing does more to enhance value and increase usability for your visitors than being able to quickly and easily navigate throughout your site. With a static web site or regular blog you're stuck with complex coding that is not search engine friendly as the solution.
But with your BLOG i360™ Hub Site it's a snap to instantly create, customize, and manage fully functional navigation tabs on your BLOG i360™ site in under 15-seconds!
Now, with absolutely no programming skills what-so-ever you can create beautiful, clean navigation tabs to point to any page on your site, or any outside site you want! You are in total control of what your visitors see.
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Automatically connect individual articles in a series with hyperlinks
With the way search engine algorithms work today, there's a good chance first-time visitors will land on a page deep within your site. Since multi-part series have a lot of ranking and traffic producing power, very often first-time visitors will be led to one of these article, podcast or video series . Similar to good site navigation, giving your visitors easy to follow link summary for all articles in a series will help hold their attention, draw them further into your site and give you more opportunity to connect with them.
Your BLOG i360™ New Media Marketing system makes doing this a breeze. Want to create a 4-part series and simply link them together with no techie mumbo-jumbo? No problem! In your Admin Dashboard, just tell Salezy which article series you want to add a post to, and she'll do the rest for you.BLOG i360™ automatically creates the hyperlinks, makes the connections for you, and inserts a mini navigation menu related to the series for you. This feature works whether the pages in a series are one post after the other, or you have dozens of posts in between.
As a terrific side benefit, this series linking structure gives you another big search engine optimization benefit too.
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Auto-generated keyword relevant internal linking
Even with individual stand-alone pages, the optimization power of your BLOG i360™ Hub Site can bring first-time visitors deep within your blog module. The more links and information you give them directly related to the content that brought them there, the better chance you have to connect with them.
To help with this your BLOG i360™ New Media Marketing system intelligently searches your content archives, creates links to relevant pages, and automatically inserts them for you at the bottom of every post or page in the blog module! First-time and returning visitors automatically are shown links to other content you have that's related to the page they're currently looking at. No work on your part at all. Just push the publish button and wallah!
As an added Attraction bonus, just like URLs for your pages, these keyword relevant hyperlinks within your site are another area that search engines LOVE. So you're not just doing a better job connecting with your human visitors, you're "connecting" with those all-important search engine spiders too. -
Control how your archive categories appear
Your category archives that you can choose to appear in the sidebar of your Hub Site are another key area both first-time and returning visitors look at to find information most relevant to them. In most blogging systems you have little or no control over how these categories appear.
With your BLOG i360™ Hub Site you have complete control over your the order, grouping, and look of your archive categories.You can create groupings in any arrangement you like, add spaces to separate and call attention to what you know your visitors are most likely to be interested in.
Advanced multimedia connection:
If you want to stand out above your competition, connect with your audience, and boost sales -- there's no better way to do that than with audio and video on your site. BLOG i360™ takes all the techie-geek hassles off the table when it comes to publishing audio and video content to the Web. We've made it pushbutton easy!
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Instant VIDEO conversion and player creation
Free video sharing sites like YouTube, Viddler and others are great for posting videos to attract visitors to your site. (And your BLOG i360™ Hub Site can automate that syndication for you too. More on that later in this section.) But embedding players from these video sharing sites is something that can hurt both Connections and Conversions on your site.
You see, these players are branded with the logo of the video sharing site. Even more damaging than that -- your visitors can very easily click on that logo to navigate AWAY from your site. Or worst, when the embedded video is done playing on your site, the player can show related videos from the video sharing site. Preview images that actively encourage your visitors to navigate away from your site.
I'm sure you'd agree that you work hard to get people to your site so they STAY there as long as possible. You don't want to use anything like embedded players from video sharing sites that work against you.
Using your BLOG i360™ New Media Marketing system, in just a few simple clicks you'll have your video live on your site. You can upload video files in virtually any file format. Salezy then automatically converts your uploaded file into Flash for you. Then she builds a universal Flash player and inserts it on your page wherever you tell her to put it.
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Instant AUDIO player creation
Similar to video function of the BLOG i360™ system, going live to the web with audio is a snap. Just select the audio you'd like to add to your Hub Site (in virtually any format,) complete your page or post, hit the publish button -- and wallah... Salezy instantly converts the file for you, creates an online flash player for your audio, and automatically inserts it into the page you want.
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Powerful image preview feature
Everyone knows a picture is worth a thousand words. The problem with all other online video sharing sites like YouTube™, Viddler and others is you have no control over the preview image that your visitor sees. And with any other audio embed service, you don't get a preview image option at all!
BLOG i360™ lets you set the preview image you want to use to encourage visitors to hit the play button. It's as simple as finding the picture on your desktop and pushing a button. It's a powerful feature that gets people to take the first step of watching your videos or listening to your audio's.
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Podcast to create your own online radio or TV show
Podcasting is a powerful New Media tool that helps you Attract and Connect with a wider audience. Similar to how Oprah syndicates her show, you can instantly beam your content around the world from Chicago, Sydney, NYC, Honolulu, or where ever you are.
When you're podcasting with the BLOG i360™ New Media Marketing system you can automatically create dozens of new channels of traffic and ways for people to find you. People can also subscribe to your podcast and automatically get your audio's or videos delivered to their computer,MP3 player or iPod via iTunes.
Now with BLOG i360™ you can have your own online radio and TV shows without complex tools or time-consuming conversions.
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Optional single-click video distribution to the top video sharing sites
Earlier we mentioned that free video sharing sites like YouTube, Viddler and others are great for posting videos to attract new visitors to your site. These high-traffic sites can create ongoing streams of new prospects to your BLOG i360™ Hub Site.
Problem is; uploading to those sites individually takes an average of 12-minutes each. So if you wanted to upload the same video you've embedded on your Hub Site to the top 10 video sharing sites and you're looking at two-hours of tedious repetitive work.
But here's the great news...
With the BLOG i360™ New Media Marketing system you have the *option to automatically upload and publish the video you're embedding in your Hub Site to the top video sharing sites at the same time! That's right! All you do is push one button and Salezy DOES IT ALL FOR you!
No wonder BLOG i360™is so good at creating tons of raving fans!
*Note: the ability to simultaneously upload to video sharing sites with a single click is already tied into the BLOG i360™ system. This option does require a very affordable account with our partner whose servers and system are built solely for the resource intensive job of syndicating videos to the top video sharing sites.
Converting
visitors into friends, friends to customers,
and customers into raving fans
BLOG i360™ works WITH the New Media Marketplace. It does not abuse or exploit New Media for some short-term rankings or a quick burst of traffic. BLOG i360™ builds long term results and relationships that mean more profits for you and your business.
But ultimately, those profits don't magically appear without you making sales. Unfortunately, this is where many entrepreneurs and marketers get tripped up. They get confused between two opposing camps of thought of how to do business online.
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On one side you've got the approach typified by most Social Media "experts." Basically their strategy amounts to pumping out content, engaging in conversations, and waiting for prospects to take action on their own. If you the Laissez Faire approach modeled by so many in New Media, the only place your profits will be is stacked up under a rainbow guarded by Smurfs in a land where unicorns roam free.
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Lean to the other Glengarry Glen Ross extreme of ABC (Always Be Closing), and you'll find people not only running from you; but they'll actively (and aggressively) stir up a mob against you. Try the old online methods "internet gurus" use and you'll find your domains blacklisted and your emails dumped into spam filters just like they do. But without a 400,000 person mailing list to chew away at, or the ability to "list churn" 20,000 subscribers/month, those "old school" methods could very likely mean the end of your business.
Fortunately, there is a better way. A strategy based on psychology and the science of persuasion. And it really is quite simple.
Listen, conversations are important. But conversations don't pay the bills. And sales alone don't build raving fans. Conversations are closer to the answer than "sell, sell, sell."
You se, if you take two little letters out of the word "conversation" you get "conversion." That's right, those two letters are "AT". And AT stands for Action Trigger. And Action Triggers are what differentiate top-performing sales people form those who struggle to close.
When it comes to marketing , Action Triggers are just as important. The cool thing about using Action Triggers online is that they can be automated. And Action Triggers are exactly what we built into the Marketing PRO module of BLOG i360™.
The BLOG i360™ New Media Marketing system has built-in Action Triggers that help boost your results in all Four Stages of Conversion:
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First-time visitor to friend (subscriber)
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Friend to customer (first-time buyer)
- Customer to Client (repeat buyer)
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Client to Loyal (raving fan who aggressively promotes you and your product)
As you can see, conversions don't always occur with money being exchanged. Yet every stage of conversion is critical for a business with abundant cash flow, lower costs and higher profit-per-client. This is where the power of the Marketing PRO module of your BLOG i360™ Hub Site comes into play.
The Marketing PRO module of the BLOG i360™ system gives you the Action Triggers and environment you need to be successful with all Four Stages of Conversion.
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Conversion optimized home page
The typical home page on a blog or standard Web site leaves a first-time visitor confused and unfocused. The typical sales letter is a buy-it-or-leave situation. But the optimized home page of your BLOG i360™ Hub Site is designed to focus on Connection and Conversion immediately.
With your BLOG i360™ home page, you can focus first-time visitors on the information and opportunity you decide is most important. At the same time there are just enough options so they don't feel as if they're being pressured to take any action. Returning subscribers and members of your Tribe can easily navigate to where they want.
The really cool thing is, when you combine your optimized home page with the BLOG i360" OTO Action Trigger, you'll actually condition your visitors to take action whether they do on the first visit or not. (In the BLOG i360™ members training area we have a complete session on this strategy with a case study on how one of our Founding 500 members doubled sales of his entry-level product using this exclusive BLOG i360™ Hub Site feature.)
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Marketing PRO Action-Focus Pages
The Marketing PRO module of the BLOG i360™ system allows you to instantly create an unlimited number of specially optimized Action-Focus pages. These pages you use when you want to focus on Conversion. Pages such as sales pages, landing pages, registration pages... pages of all types where action and conversion are the only thing you want a visitor focused on. All with no coding or technical skills required.
These specially designed Marketing PRO pages increase conversions because they focus a visitors attention only on the action you want them to take. Marketing PRO pages automatically have no sidebars or other components like pages in the blog module have.
And on every Marketing PRO page you create, you can choose what level of choice you give visitors. You can even create an all-out "squeeze page." Just by clicking a few buttons you can choose to remove the top-level site navigation and standard footer. You can chose to use the standard image header from your Hub Site. Or you can or use a special image header only for that Marketing PRO page.
No distractions. No confusion. Just higher conversions. All made pushbutton easy!
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One-Time-Offer (OTO) feature
Instantly turn your optimized home page, or ANY Marketing PRO page, into a One-Time-Offer (OTO) page.
One of the most effective actions you can take to persuade a person to take action now instead of procrastinating is to offer some type of special discount or bonus (or both) on a product or service you offer.
It's easy to make a one-time offer ethically when you're selling in person. But online the challenge has always been -- how do you honestly and ethically apply this valid persuasion strategy without lying?
I'm sure you've seen the type of marketing we're talking about here. Slimy sales pitches and copy that promises "there are only 100 of these widgets available and 89 have been sold already."
Yet to your surprise, you wander back to the same site weeks later to find... low and behold -- miraculously there are still 11 widgets left! Wow! Lucky you!
Seriously... there is not faster way to damage your credibility and destroy trust than by abusing a valid persuasion strategy as so many online marketers do.
But now -- with your BLOG i360™ Marketing PRO pages -- you can boost your sales by honestly and ethically rewarding people who are decisive, fast action-takers.
How's it work?
1. Use the Marketing PRO page generator to create a sales page with two offers. The standard offer and a special One-Time-Offer (OTO).
2. Click the OTO button in your BLOG i360™ admin panel.
3. Hit save... and BAM! -- your OTO sales page will now only show up one time to each visitor!
When they try to return to that page, they see the standard offer. This accomplishes two very important goals for you automatically:
- The person sees they missed out. They realize you actually took something away from them when they didn't take action. So next time they're in a similar situation with you, they'll be more likely to take action.
- That person now has proof that you are a man or woman of your word. When you say something, you mean it. And that does wonders for building trust.
With the OTO feature and you Marketing PRO modules, you'll have more people benefiting from your product or service. You'll convert more sales. And most importantly -- your integrity remains intact as BLOG i360™ automatically makes sure you stay true to your word!
It's an awesome marketing tool that normally costs $200 for a programmer to integrate on just one page for you! With the Marketing PRO module of your BLOG i360™ Hub Site -- the pushbutton OTO feature is built right in!
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BLOG i360™ Audio-Video Action Motivator
I LOVE this super sales closer!
Imagine a person is listening to an audio or watching a video in one of your blog posts. When that audio or video stops playing, what happens?
Nothing. That's right.
But now imagine that same person is visiting your BLOG i360™ Hub Site and when the audio or video is done playing they are immediately take to a related Marketing PRO page you created for list building. Or maybe to a webinar or teleseminar registration page. Or a sales page!
Heck, even automatically moving them down to the comment area of your blog is more likely to get them to take that action! You can take them to the next audio or video in a series or even a page not on your Hub Site site if you like!
That's what the Audio-Video Action Motivator does for you. And best of all... the Audio-Video Action Motivator is Pushbutton Easy to use!
How many more sales or list sign ups could you get if you removed barriers for your visitors and actually took the next step for them when an audio or video is done playing? Think about that and you'll see why this exclusive BLOG i360™ Audio-Video Action Motivator feature is so valuable.
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Link Cloaking and redirects
The Marketing PRO module allows you to setup auto-redirects right on your Hub Site. Whether you promote affiliate products or not, you'll love this handy feature.
Let's say you're promoting a product as an affiliate and you don't want people to see your affiliate ID in the URL you give them. It could be because you don't want competitors working against you, prospects stripping off your ID to go straight to the site, or just because you don't like the way that long ugly link looks. No matter what the reason, with your BLOG i360™ Hub Site you can create a nice clean URL on your domain that will automatically redirect to the page where you get credit as an affiliate.
Instead of seeing:
http://www.someproduct.com/app/default.asp?pr=1&id=67805
Your prospects will see:
http://yourdomain.com/gift.php
And this feature has many other uses too. It's really handy if you're doing a promotion on a future date and want to release the URL people will be going to in advance. When you have a product that has been discontinued and replaced by a new product, you can automatically forward anyone who uses the old URL to the new product page. You'll find many more uses for this feature of your BLOG i360™ Hub Site.
Everyone knows software and technology are a big help in marketing and growing your business. But even Salezy and your BLOG i360™ Hub Site can only work if you're working the system. The difference between entrepreneurs struggling month-to-month and those succeeding in getting, keeping and growing clients is the ability to consistently take action.
But we know a feeling of uncertainty can stall your progress and even prevent you from taking action at all. Whether it's where to get started, what actions to take on a consistent basis, or finding new ideas for marketing with Social and New Media -- they all can mean the difference between success and failure.
That’s why your membership doesn't just stop at providing you the premier time-saving profit-producing BLOG i360™ Hub Site software. All i360™ Essentials and New Media PRO™ Memberships come with these powerful support and training resources:
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The BLOG i360™ Setup Angel sits right in your Hub Site admin panel. It makes the initial configuration of your Hub Site a simple 20-minute process. Most people find it easier than setting up your Blackberry® or iPhone®.
- Three live Jump-Start webinars each month. All members are
invited to these webinars, but the focus is on orienting new
members to the system.
- Three live Q&A webinars each month where you get to come
and get answers to your most pressing questions about using
the BLOG i360™ system
- A complete keyword searchable private member training suite
with recorded feature review and Q&A sessions. You'll also
find tip sheets and strategy guides like:
- Your BLOG i360™ Quick
Start Guide complete with all you need to get your
site ready to work for you.
- The 7.5
Keys to Creating Magnetic Content guide
- Our exclusive Tribal
Seduction™ 90-day Action Calendar
A special guide book that includes three separate calendars with specific actions you want to take to get the most out of your BLOG i360™ system in the first 90-days -- no matter what experience level you have! Dozens of other guides and reference sheets to help get the most out of the latest upgrades to the system
- Your BLOG i360™ Quick
Start Guide complete with all you need to get your
site ready to work for you.
We've invested over 450-hours in developing training materials, guides and resources that ensure you have all you need to get the most from your BLOG i360™ Hub Site. And more training materials are being added every month to help you get the most out of your BLOG i360™New Media Marketing System.
The Excel Membership Advantage
Want even more coaching support?
Well, if you’re an achiever – ready to take your business, your profits, and yourself to a level of fun and profit you thought was only a dream – for you there is the i360™ Excel Membership that you can take advantage of.
But the i360™ Excel Membership is ONLY for serious action-takers.
It’s for you if you’re ready for a transformational process and formula-packed program that literally will change the way you market and sell for the rest of you life!
Click here for full details on on the Excel Membership
*Note: You’ll have the option to upgrade to the i360™ Excel Membership during your registration if you feel you’re ready to take your business to the next level.
